Lead Generating Custom Websites

Including full on-page SEO functionality

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Website Design Melbourne

Do you know which aspects of your website visitors judge the most? Design. In fact, almost 95% of first impressions showed to relate to your website’s design - and in today’s dense environment, first impressions can make or break your business. As they are formed in just 7 seconds, you are left with a pretty narrow window of opportunity to dazzle a website visitor and convince them that your offer is worth their time and further browsing. Working in the industry for many years, we’ve witnessed the growing importance of web design in Melbourne and just how big of an impact it can have on a potential client. We know how big of a role each element plays and which approach is best suited for your line of work and people you wish to appeal to. So how do we do it?

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Custom web design services

With a new website appearing online every minute, you have to stop and ask yourself: how can I make mine stand out? First and foremost – get in touch with our web design team in Melbourne. Why? Because we stir away from dull and before-seen free templates just about everyone else is using. While we do understand that a template website design is the simplest, fastest, and cheapest solution, we always say that patience and trust in the right people pays off in the long haul. At GWM, we believe that the best approach to web design is the one that will result in a unique but familiar solution. While you do want your website to be special, you don’t want it to be so out-of-this-world that visitors cannot easily discover what they were looking for in the first place. It may just cause the opposite reaction – annoy or scare them off, in which case they will turn to your competitors.  

Unique WordPress solutions

Depending on the client’s specific requirements, we create a website environment that best suits their needs. In some instances, WordPress appears to be the most adequate solution, due to its easy-to-master interface, even for those who don’t have much experience when it comes to managing a business website. If WordPress turns out to be your weapon of choice, we will gladly create a new and unique theme for you, or apply and customize a pre-existing theme of your choice to better suit your brand image and requirements. Once the website is launched, we will take the time to explain what you need to know in order to make the necessary changes and updates in the future, on your own.

eCommerce partners

GWM has delivered digital marketing and website design services in for hundreds of clients, many who have looked for smart solutions to sell their products online. Our web design team from Melbourne helped establish a dependable online store that allowed them to showcase their products to all customers, regardless of how far their potential buyers may be. Our team is responsible for building a competitive website and an online store that users would navigate through easily and make the purchase without a hitch. And with customer experience being the primary concern for eCommerce businesses, our web design and development team stands at your disposal for website management and maintenance, even long after the official launch. As your business grows bit by bit each day, your online property will receive more visits and our people will make sure that your online store operates at the most optimal level, no matter how crowded it gets.

Mobile-first website design

With a growing number of users turning to their mobile devices when they are on the lookout for online products and services, more and more emphasis is placed on developing a responsive website design. As digital marketing professionals, we follow trends and updates which occur in our line of business, which is how we know that search engines take a mobile-first approach when it comes to ranking your website. This means that if it is not built and optimised to display on different screen sizes, it is likely to lose more than a few rankings and position below one of your competitors. The lower you get in search results, the less people you are going to attract. And even if they do land on your website, how long do you think they are going to tolerate bad performance? From our experience – sometimes, not even a few seconds.

Search engine-ready websites

As a team of experienced SEO professionals, GWM has the knowledge and expertise to build websites from ground up that are developed in line with the search engine guidelines. We know that simply creating a website and launching it into the world won’t cut it – with billions of sites in the online world, you are unlikely to rank high unless you make the effort to do so. Luckily, with us, you get a complete team of digital marketing pros consisting of technical SEOs, content marketers, PPC specialists, and web design and developers. Together, they will come up with a sitemap, wireframe, and a website optimisation strategy intended to benefit your ranking, marketing efforts, and business success in general. The higher you are positioned in search results, the greater the chances are that your target customers will discover you and decide to purchase your product/service over competitors’.

Guaranteed milestones

If you decide to leave website management to our web design team in Melbourne even after all development work is completed, you can rest assured that it will operate at its maximum capacity at all times. Even though glitches and issues do occur, we are ready to take immediate action and prevent some greater problems from happening and thus avoid any damages done to your business reputation. GWM will also agree on the most optimal reporting frequency – we value transparency and like to keep our clients in the loop at all times which is why we have no problem sending a regular report. We will inform you regularly of any changes and milestones achieved, and will continue to redefine our marketing services to deliver the expected results. Because that really was the reason why the website was developed: to accelerate your business growth and development.

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Melbourne’s Best Value Custom Website Design Packages

Green Web Marketing is one of Melbourne’s fastest growing website design and SEO companies providing quality website design and SEO services to thousands of businesses. Our custom designed websites will professionally present your business to your prospective clients and generate hundreds of new enquiries.

We offer a range of highly responsive website designssearch engine marketingsearch engine optimisation, and content creation services. We have a major focus on customer service to ensure that we deliver the best website support to you after your website goes live.

Your SEO and digital marketing efforts can be wasted without the right website design. We provide unrivalled value for money with our website and landing page design service, combining our expertise in SEO and responsive websites designed to enhance your brand and encourage customer interaction. We understand how daunting it can be to take the next step with your business and get a website.

We have developed an easy process which helps you arrange your website content, images and design notes, you simply fill in the blanks and we do the rest.

Our design portfolio

Features That Will Make Your Website Perform

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Responsive Design

Websites are designed to be viewed on all devices, including desktops, smartphones and tablets.

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CMS for easy self-editing and updating

We incorporate a customer management system (CMS) for easy self-editing once the site is live. No need to spend thousands of dollars each time you need to update your content.

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Google Adwords (Pay per Click)

In addition to being designed for SEO, our websites can also be used with Google Adwords or we can design a special Landing Page if you want to run an ongoing Adwords campaign.

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Call-to-Action

Websites are easy to navigate with call to action enquiry forms and features to maximise customer enquiries.

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Search Engine Optimisation (SEO)

All websites include an Essential SEO Package, including meta title and meta description optimisation to rank on the top pages of Google search.

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Custom Design Websites

All websites are custom designed to give you a unique look consistent with your brand and industry. Many agencies would charge between $5,000 to $10,000 for a similar custom design.

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FREE Plug-ins

Our websites are jammed packed with added functionality, including Google Review plug-ins, social media plug-ins and a Google reCAPTCHA enquiry form to stop email spam.

Why businesses choose GWM

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Attractive Website Design

We want you to stand out of the crowded marketplace and make a memorable statement with unique design elements

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Responsive Website

By making your website responsive, we help you reach your customers on every device

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Custom Web Design

We avoid templates and strive to build websites that will offer a unique appeal in a familiar environment.

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Experienced Team

We have a rich portfolio of satisfied clients whose business success largely benefited from our services

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SEO-optimised Solution

The website we create will already be optimised for search engines and benefit your other ranking efforts.

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All-round Services

GWM also offers a range of digital marketing services intended to improve your online presence.

Web(site) design process

Phase 1:

Discovery
& Sitemap

Phase 2:

Development

Phase 3:

Website Launch
& Maintenance
Discovery

In order for a website to be in line with your brand and image you are building for your business, we set up an initial meeting during which we will learn more about you, your products and services. This allows us to better define your target audience and brand voice, as well as identify unique selling propositions.

All this information will help us to come up with a basic structure of the website which needs to clearly outline the information your future clients will want to read before deciding whether you are the business they want to work with.

Our goal for the first meeting is to get a clear picture of your needs that will allow us to move on to the next stage – market research and competitor analysis. 

Sitemap

Before the beginning of the development phase,  it is crucial to define a solid structure of the website – that is, create a sitemap. As a visual representation of your website, it will help users better navigate through your website and discover the information they were looking for in the first place.

But it is not just about satisfying the needs of your visitors. Here at GWM, we explain to all of our clients that a sitemap is the key component of every SEO strategy. It allows search engines to crawl through your pages easier and gain understanding of what the site is about. If strategically structured, a sitemap will help your ranking efforts significantly. As such, it is one of the most powerful communication tools between the webmasters and the search engines.

Once the structure is in place and you are certain that all the elements, info about you, your business, products, and services is included, we move on to the development phase.

Development

Once we have a sitemap in place, we can move on to creating the wireframe for each page and thus clearly define the position of all website elements. The colours and fonts we use will be carefully chosen to match your brand’s visual identity. When it comes to visual elements, not only will we select the most appropriate high quality stock photographs (if necessary), we will design custom graphic elements to further enrich the visual appeal of your pages.

If you already have the content you want to incorporate into the website, we will gladly work around it.

However, if you require our content services in addition to Melbourne web design and development, our team of native English speakers will write copy optimised for search engines. Once we have the first draft, we will send it over to you to approve and give feedback. Only after you are 100 per cent satisfied with the final look and feel of your online address will we schedule an official website launch date.

Website Launch & Maintenance

After we perform the final tests, we will launch the website and, if you wish, hand it over to you to manage it on your own. We will use an accessible CMS so that you can make changes on your website and blog even if you don’t have any website management experience.

But if you want our team to take over and make sure the website is operating at its fullest potential at all times, know that we are more than happy to help! Our team has experience managing websites for a diverse range of businesses from different industries. We will make the necessary updates and provide a regular monthly (or a more frequent) report. Bear in mind that we are more than just a website design agency – we are a team of digital marketing experts who can offer a range of services to aid you in growing your business in the online and offline world.

About GWM Melbourne

GWM is Melbourne’s leading digital agency, with proven strategies to help your business grow. Our mission is to provide digital marketing solutions to Melbourne businesses by increasing their online exposure, traffic and sales.

We draw on the resources of 40 plus SEO engineers, content writers, Google Ads and web design specialists, providing a complete solution for our clients. In fact, we’re so effective at what we do that over 20 digital agencies (and growing), have turned to GWM Melbourne to provide web design services on their behalf.

We get a huge buzz out of helping our customers grow their business. There are no quick fixes or magic dust in web design, but the right strategies will deliver great results for your Melbourne business over time and that’s what we promise.

GWM is Melbourne's most effective SEO agency

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SEO Melbourne

Today, having an online presence and working on your SEO game is the essence of having a successful business. It doesn’t matter how big or small your business is, without using the power of SEO, you’re not going to get very far in your field of work. Thanks to the experts at SEO Melbourne, you’ll easily climb to the top of the Google search results. We’ll work hard on creating a unique marketing campaign for you and driving highly targeted traffic to your business. Contact us today for all the details and start your SEO journey right away!

learn more

SEO Melbourne

Today, having an online presence and working on your SEO game is the essence of having a successful business. It doesn’t matter how big or small your business is, without using the power of SEO, you’re not going to get very far in your field of work. Thanks to the experts at SEO Melbourne, you’ll easily climb to the top of the Google search results. We’ll work hard on creating a unique marketing campaign for you and driving highly targeted traffic to your business. Contact us today for all the details and start your SEO journey right away!

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Google Ads Management

When most users click on paid ads today and PPC brings in the majority of traffic, it’s more important than ever to have a proper PPC marketing campaign. After all, why shouldn’t you be among the first four paid results if you can? SEO Melbourne will help you understand the principle of PPC marketing and why it could be beneficial for your business. The matter of the fact is that your revenue can double if you invest in a proper PPC campaign. On top of that, consider combining AdWords management with other marketing services as this is a recipe to success.

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Google Ads Management

When most users click on paid ads today and PPC brings in the majority of traffic, it’s more important than ever to have a proper PPC marketing campaign. After all, why shouldn’t you be among the first four paid results if you can? SEO Melbourne will help you understand the principle of PPC marketing and why it could be beneficial for your business. The matter of the fact is that your revenue can double if you invest in a proper PPC campaign. On top of that, consider combining AdWords management with other marketing services as this is a recipe to success.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM Melbourne take content creation and implementation very seriously. We have a team of in-house writers that have tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with our SEO experts to make sure all content we produce is optimised for search engines.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM Melbourne take content creation and implementation very seriously. We have a team of in-house writers that have tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with our SEO experts to make sure all content we produce is optimised for search engines.

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Web Design & Development

GWM Melbourne is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search in Melbourne. Many people underestimate the importance of SEO and content based practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Melbourne.

learn more

Web Design & Development

GWM Melbourne is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search in Melbourne. Many people underestimate the importance of SEO and content based practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Melbourne.

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Build a great reputation for your brand with us

Build a great reputation for your brand with us

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Contextual Backlinks ?
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UI-Focused ?
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No LOCK-IN Contracts ?
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Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

GWM SEO Partner: Lavazza
GWM SEO Partner: Bluepod
GWM SEO Partner: Bicycles Online
GWM SEO Partner: Chatime
GWM SEO Partner: DW Advisory
GWM SEO Partner: CW
GWM SEO Partner: Caredent
GWM SEO Partner: Bluepod
GWM SEO Partner: AS
GWM SEO Partner: PersonalDigital
GWM SEO Partner: Portcullis
GWM SEO Partner: Maxi Cosi
GWM SEO Partner: Omnyfy
GWM SEO Partner: Labdirect
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Why do I need a website?

It varies by industry but on average, over 80% of people conduct some form of online research before deciding which company they should use or which product they should buy. So what do you think would happen if they browsed for something you have to offer and your website doesn’t appear in the search results? They will most likely go to your competitors.

Does it matter what my website looks like?

Yes, visual appearance is certainly important, but it would be a huge mistake to think that this is the only thing required to create a website. That is because on the one hand, the design of your website should leave a lasting impression on a visitor and should be aligned with your brand. On the other, your focus should not only be on the looks, but also the functionality. Statistics show that users are not interested in interacting with websites that provide bad user experience (UX). Fortunately, we have a team of designers and developers who work closely together to ensure everything works seamlessly.

Is there a difference between a mobile site and a responsive design?

Yes. A responsive design works smoothly across all devices and screen sizes – desktop, laptop, tablet and mobile phone. A mobile website is built with mobile users in mind and it differs when opened on a desktop device. We always advise our clients to opt for a responsive design and that way they can be sure their visitors are satisfied regardless of the device they are using.

Do I have a say in the design process?

Yes, we take the time to consult with each of our customers before the official beginning of the design project. The purpose of the meeting is to get to know you and your business in order to come up with a solution that would best illustrate what you are all about. We encourage you to participate in the process by giving us your input and listing some of your own ideas and preferences. We will then advise you on the best approach to take. The final design should be the ideal combo of your taste and wishes coupled with our expertise and knowledge of what will resonate well with search engines and visitors.

I already have a website. Can you redesign it?

Yes. If you already have a website that you do not want to give up on completely, you can contact us and have it upgraded. If you are unsure which aspects of the website require tweaking, allow us to take a look and we will provide you with a list. We are a team of digital marketing experts and designers, so rest assured we know exactly what to do in order to build a website that will answer search engine and visitors needs.

How long does it take to build a website?

Like any other creative work – it takes time to achieve excellence – but it is all worth it in the end. It is difficult to provide an optimal deadline, since the design process can take anywhere between a few weeks to several months. A number of factors have to be taken into consideration, such as the size of the website, complexity of the design, the amount of content, your timely feedback and many more.

Why is professional website design important for Melbourne businesses?

Your website is often the first impression potential customers have of your business. Studies consistently show that visitors form opinions about a website within seconds, which means design plays a major role in whether they stay or leave.

A professionally designed website helps your business appear credible, trustworthy, and modern. It also improves the user experience by making it easy for visitors to find information, navigate pages, and contact your company.

For businesses in Melbourne’s highly competitive market, having a well-designed website can be the difference between gaining new customers and losing them to competitors. A strategic design ensures your website communicates your brand clearly while guiding visitors toward taking action, such as making an enquiry or purchasing a product.

What is the difference between custom web design and template websites?

Template websites are pre-built layouts that can be quickly adapted for different businesses. While they are often cheaper and faster to launch, they usually provide limited flexibility and may look similar to many other sites online.

Custom web design, on the other hand, involves creating a website specifically tailored to your business, brand identity, and goals. Every element, from layout and colour scheme to navigation and content structure, is designed to suit your target audience.

A custom approach allows businesses to stand out in crowded markets and create a stronger brand presence. It also provides more flexibility for future growth, additional features, and integration with marketing tools.

Will my website be optimised for search engines?

Yes. Modern website design goes hand in hand with search engine optimisation (SEO). A well-designed website should be built with search engine visibility in mind from the very beginning.

It should include proper page structure, optimised metadata, fast loading speeds, and clean code that search engines can easily crawl and index. By following these best practices, your website can perform better in search results and attract more organic traffic.

Many agencies also combine web design with ongoing digital marketing strategies to help businesses achieve long-term growth through search engines.

How long does it take to design and build a website?

The timeline for a website project can vary depending on its complexity, size, and functionality. A simple business website may take several weeks to design and develop, while larger projects such as eCommerce platforms or custom applications may take longer.

The process typically begins with research and planning, followed by design mock-ups that allow clients to review and provide feedback before development begins. Once the design is approved, developers build the site, test it across devices, and prepare it for launch.

Thanks to this structured approach, the final website reflects the client’s goals and provides the best possible user experience.

Will my website work on mobile devices?

Yes. Most modern websites are built using responsive design principles, which means they automatically adapt to different screen sizes and devices.

Responsive websites provide a consistent experience whether someone is browsing on a desktop computer, laptop, tablet, or smartphone. This is important because a significant percentage of users now access websites through mobile devices.

Search engines also prioritise mobile-friendly websites in their rankings, so a responsive design not only improves usability but also supports your overall digital marketing strategy.

Can my existing website be redesigned instead of building a new one?

In many cases, an existing website can be redesigned or upgraded rather than replaced completely. The redesign may involve updating the visual design, improving site structure, enhancing performance, or adding new features.

A redesign is often recommended when a website feels outdated, loads slowly, or does not convert visitors effectively. By improving design, navigation, and functionality, businesses can significantly enhance the overall user experience.

During the redesign process, developers usually review the existing website to identify areas for improvement and develop a strategy to modernise the platform.

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    1800 170 681

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    COVID-19 Notification

    GWM are operating business as usual during the COVID-19 pandemic. To ensure the safety of our staff and our clients we can provide contact-free meetings via video conferencing and screen sharing. Contact us on 1800 170 681 for further details.