What is SEO?
SEO refers to all activities conducted in order to maximise the amount of traffic a website receives, thus ensuring it appears high in search results. At GWM, we offer our clients both on-page and off-page SEO services. Depending on their specific case, website, requirements and goals, we can perform a complete on-site audit, on-page content and metadata optimisation, as well as off-page activities like backlink portfolio analysis, link building, local citation submission, blogger outreach and many more.
How long does SEO take to work?
The right SEO packages can bring both short and long-term benefits. Whilst you will see positive changes in traffic rates early on in your SEO activities, it’s important to remember that effective SEO is strategic.
Whilst short-term benefits may be attractive, these don’t always stand the test of time. At GWM, we’re more concerned with delivering meaningful, reliable and genuine benefits through the power of SEO.
When we first start working with you, we’ll spend time establishing your business goals and understanding how your organisation works. Known as the Discovery Phase, our team of SEO experts will carry out a website audit, competitor analysis, keyword research and audience analysis.
From there, we can devise an effective strategy to help you meet your objectives. Establishing a buyer persona, selecting appropriate marketing techniques, identifying relevant keywords and choosing the right channels for online promotion are all key elements of this Strategy Phase.
Following this, we undertake comprehensive on-site SEO to ensure your website is making maximum gains when it comes to SEO. Encompassing copy production, keyword density and mapping, UX and URL structure, we’ll ensure every page of your website is performing well for SEO purposes.
The next stage of the SEO process focuses on content marketing. Throughout this phase, our in-house SEO experts will spend time conducting detailed research into your industry. This enables us to produce informative, engaging and original content for your SEO campaign. Combined with an editorial calendar, publishing consistency and varied content distribution, we’ll ensure you gain the maximum reach from your fresh, new content.
As you can see, our approach to SEO encompasses every aspect of your site and your business. With the first four phases complete, the final stage can take place. Here, we focus on accurate data, regular reporting and real-time performance indicators. Whilst you’ll be kept in the loop throughout every stage of the campaign, this information allows you to gauge success at a glance.
Whilst you’ll start to notice changes in your site’s performance as soon as we begin making changes to your on-site SEO, it can take time before the full benefits of SEO become apparent. Furthermore, search engines do not crawl or scan your site for SEO changes immediately. Once modifications have been made, search engines will be updated when they next crawl your site. Although this doesn’t take long, it isn’t always immediate either.
Businesses are always keen to see quick results from their SEO activities and our SEO packages can certainly deliver short-term results. However, the true benefits of SEO become apparent in the mid-to-longer term.
Of course, every business is different and, therefore, every SEO strategy is unique too. To discuss your requirements and timescales in more detail, why not get in touch with the GWM team today?
Will my business benefit from SEO?
With the right approach, any organisation can benefit from search engine optimisation. Whether you want to increase brand visibility, attract new customers or retain existing ones, you will need an effective SEO strategy.
However, there’s no ‘one-size-fits-all’ solution when it comes to successful search engine optimisation. As a leading SEO firm, we’re committed to finding the right solutions for YOUR business.
Instead of implementing generic SEO activities and producing lukewarm results, we take the time to really understand your business and your objectives. By doing so, we can create innovative, original and effective SEO plans for your brand.
Search engine optimisation can get your brand in front of people who actively want to buy your products and services and increase the amount of targeted traffic reaching your website. If increased engagements, more conversions and higher turnover sound like a benefit, then – yes – SEO will benefit your business!
