Website Development

Web Development Process

KICK-OFF & DISCOVERY

We start any new project with our clients by having an introductory meeting where we get to know them and their business better. If you are new to the market, we will start with discussing your business aims and objectives, the opportunities available to you in your area of business and the industry you operate in. Also, we will check out the competition and see how we can design your new website or re-design the existing one so that it provides the most optimal results. We make a list of SEO and user requirements that need to be met, and ensure every aspect of your website is optimised to satisfy both parties.

DIGITAL STRATEGY

We never begin developing a website without clearly defining a digital strategy that will guarantee its triumph in a highly competitive online arena. What sets the web development team at Green Web Marketing apart from all the others is their rich digital marketing knowledge and their familiarity with search engine demands. We understand that there is no one formula for success - each and every client comes with a unique set of needs and goals. We take into consideration the size and type of their business, industry it operates in, its competition, and a variety of other factors - all in an effort to come up with a solid digital marketing strategy that will skyrocket their website success.

MOCK-UPS

At GWM, we believe that transparency is the best policy - that is why we attempt to include our clients in the web design and development process as much as possible. After we discuss the basic requirements and come up with a possible design solution, our design team creates mock-ups for you to comment on. We focus on the initial design idea we agreed on together, and never make any large changes without consulting with you beforehand. That is why we believe the mock-up analysis is an essential part of the design process since it allows the client to get the feel of the design and make suggestions that would help us design a website that suits their needs and tastes.

DESIGN

Although we strive to respect our clients’ desires, we always employ our knowledge and experience of the digital marketing industry. We advise our clients on the best user interface and user experience solutions for their website. Being in the industry for years, we know that obeying the search engine rules is crucial to ensuring that your online reputation will continue to grow, and keep your website ranking high in the organic search results. The GWM design and development team ensure they are keeping up to the date with all the latest algorithm updates to make sure any projects carried out adhere to the latest guidelines. You can rest assured our design advice will contribute to your website achieving the most optimal results.

CODING & DEVELOPMENT

Our ultimate goal is to aid your business success - we focus utmost on providing quality of user interface (UI) and user experience (UX), as we know that in order to rise high above the competitors, both aspects have to be top-notch. Once we get final feedback on the mockups we send, our development and design team gets down to coding and development. Our developers are extremely detail-oriented, and you can count on us to write clear lines of code back-end, thus delivering exceptional front-end performance. Our design team will inspect every pixel on the website - as a result, you will get a highly-optimised website that provides seamless user experience.

QUALITY ASSURANCE

The final stage requires a comprehensive review and testing of the website. We manually check each and every link to be certain none are broken and take users to appropriate pages. We inspect every script and form, as well as run a spell-checking form to locate possible typos. Finally, we take advantage of code validators to see whether they follow current web standards. That way we are certain your website delivers satisfactory user experience across all browsers and devices. The website we at GWM create is compatible for both desktop and mobile users - no potential customer will slip through your fingers!

How to Build a
Successful eCommerce Website that Converts

INFORMATION GATHERING

To be able to deliver a design that will reflect your business values, suit your requirements and yield optimal results, we set aside the time for an introductory meeting with every client. The idea behind it is to collect as much information as possible about you, your brand, business values and products or services. Our goal is to deliver a website design that will represent a combination of your creative ideas and our expert advice; a website that will resonate well with both your potential customers and search engines.

PROTOTYPING

After gathering all the relevant facts, together we will come up with the initial idea of what the website should look like. Next we define the steps that will be taken during the design and development process, explaining every detail you don’t understand in order to keep you in the loop. Transparency is our policy, and we make sure our clients are informed in-advance about the plan we have. If we notice at any point that certain changes should be made to the initial design plan, we will request approval from you beforehand.

SITE CONCEPT

Thanks to our vast knowledge of digital marketing, we understand just how important it is for every aspect of a website to operate without a glitch. Visitors and potential customers will not tolerate unorganised structure, unappealing design and long loading times, etc. What is more, search engines will not respond well if your pages and metadata are not optimised for relevant keywords that help crawlers understand what your website is all about. Our job is to ensure every feature is top notch.

FINAL WEBSITE

As we finalise the design and make sure it runs as a well-oiled machine, we deliver it to you for one final check up. Should you notice any details you want to tweak or change completely, let us know and we will be more than happy to do it. We can deem the project successful only after you are 100% satisfied and the website starts to produce real results. Once we do a final touch-up, the website is yours, but if you need a team of people to maintain it for you and monitor its performance – know that you can count on our team of online marketing experts.

Back-end of a Strong eCommerce Website

DATA CONTROL

In this modern age of shopping, we are no longer dealing with low-level shoplifters, but sophisticated hackers. And you are no longer the target – your customers are. In order for an eCommerce website to earn the trust of its potential customers, the emphasis has to be put on the security of their data. Everything from their name, address, credit card number, shopping details or any other personal data – if you want them to trust you with their details, you have to provide them with a strategically designed eCommerce website that can guarantee security.

Green Web Marketing has helped a multitude of startup, small and medium-sized online stores achieve stellar success. We provide our clients with quality advice regarding the choice of hosting services, platform and payment gateway options. We also install the SSL Certificate and should you agree, set up an automatic backup service to keep the data safe and updated even if you experience a breach.

ON-SITE CODE ADDITION AND EDITING

As soon as we finalise the work on your website, we transfer the ownership to you and you can run your eCommerce store all on your own. If you’ve never done it before, know that there’s nothing to worry about – our web development team is more than happy to show you the basics and instruct you on how to manage the entire website with ease.

Whether you want to add and/or remove product and service pages, you will be able to do it by yourself whenever you wish. Still, if you hit any obstacles along the way, don’t hesitate to contact us. Green Web Marketing is known for the lasting relationships it builds with all of its clients – while we may have finished work on the development of your website, we are at your service at all times for any additional help, advice or services you may require.

WEBSITE MANAGEMENT

Upon the official launch of the website, the ownership is transferred to you. However, our work doesn’t have to end here. As an all-round digital marketing agency, Green Web Marketing offers website management services – should you be in need of a team of people to run your website and make regular necessary updates, count on us to dedicate one to you.

On the one hand, we will make sure we update your website in accordance with the latest algorithm changes. With each new search engine requirement, we scrape through your website and find potential aspects that can be improved. Additionally, we provide content marketing services – our team of copywriters and content managers can come up with a winning content marketing strategy for your blog. We can help you become a quality resource of industry information, and as a result, grow your reputation in the eyes of your clients and colleagues.

Part of the new customers that brands gain through smart web design is their competitors’ existing customers. In return, this will have a remarkably positive effect on your conversion rates and put a spotlight on your brand in the eyes of internet users.

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. GWM SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At GWM, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

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Google Ads Management

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. GWM provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

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Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at GWM take content creation and implementation very seriously. We have a team of in-house native English speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

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Web Design & Development

GWM is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not GWM. With us you will get the best copy, best SEO and best web design in Australia

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Client Testimonials

At the end of the day, we take great satisfaction in knowing we’ve done a great job and that we’ve helped another client take their business to the next level. And due to a strong and long-lasting relationship we build with each and every one of our clients, they were more than happy to tell you all about their experience with Green Web Marketing. Take a few moments of your time to go through our client testimonials and see for yourself just how powerful our team is and how much we are prepared to do for you and your business to grow.

Ben Kierath

CEO and Founder of Hoselink & True Protein

There are a million things I could say about GWM. They have a very strong understanding of best current practices with a genuine passion for you to succeed.

Scott Epp

CEO and Founder of Breakthrough Corporate Training

The talented people at GWM Ranked our website on Page #1 of Google for our main keywords such as ‘Corporate Training’ in only two months.

Ziad

CEO and Founder of Total Appliance Repair Centre

GWM team is outstanding. Within a short period of time, we have 18 keywords on Page #1 of Google which is an outstanding result and good return on investment.

Case studies

Over the years we’ve managed to help a number of small businesses and leading brands thrive. But you don’t have to take our word for it. Below you’ll find several digital marketing case studies that contain the data that clearly shows the results of the strategies we’ve designed for some of our previous (and current) clients. Check them out and see just how great of an impact we can make with deliberate planning and careful execution.

100%

Increase in No. of Google Ads clicks

70%

Organic sessions growth

25%

Cost per conversion reduction

Lavazza Office Coffee

seo & ppc

Lavazza is one of the most recognized coffee names in the world. An Italian brand with over 120 years of tradition, Lavazza has evolved over time and embraced new trends, while staying true to its roots. It is committed to providing quality and delicious coffee and quality coffee machines to the whole of Australia. Lavazza wanted to advertise their office coffee machines with us and we started working on their campaign in February 2019.

205

Keywords on page #1 of Google

60.41%

Organic user growth

67.68%

Organic sessions growth

Display Me

seo

Display Me is one of the most dedicated industry professionals who offer only the most innovative marketing display tools. The point is to stand out and Display Me has a range of products which will help you grab attention at any event. With more than 12 years in the industry, Display Me stocks a comprehensive range of wall frames, window sign systems, floor sign systems, brochure holders, event and exhibitions displays and many more.

Keywords on Page #1

35%

PPC revenue growth

34%

Organic revenue growth

The Blue Pod Coffee Co.

seo & ppc

The Blue Pod Coffee Co. is one of Australia’s largest workplace coffee suppliers. Blue Pod pledges to deliver the finest coffee experience to its customers. Their desire to provide only the finest espresso for everyone led to becoming a wholly-owned subsidiary of Lavazza Australia. Today, they are the only distributor of Lavazza coffee capsules in Australia. Not only do they care about offering premium coffee, but they also supply their customers with state-of-the-art espresso machines along with the full maintenance and service.

Keywords on Page #1

50%

Organic user growth

1500+

Franchise Conversions

Chatime

seo & ppc

Chatime is among the fastest-growing tea franchises in Australia. Their mission is to brew only the best possible iced teas and offer their growing range of products to a wider population. Australians can taste one of many different flavor combinations at 120 ChatimeT-Breweries across the country. Chatime teas will change the way you think about your daily cup of bliss.

40,000 month

Sessions

67% growth

Revenue

183

1st Page Rankings

Bicycles Online

seo

Bicycles Online are an Australian owned, online specialty retailer of road bikes, mountain bikes, parts, accessories, and clothing. They deliver the personalized service of the best local shops, but with a dynamic, interactive experience only possible on the web — specially designed to make you knowledgeable and confident about every product they sell.

40,000 month

Sessions

5.1% average

Conversion Rate

163

1st Page Rankings

True Protein

seo

True Protein is the most reliable and revolutionary provider of protein supplements in Australia. Their mission is to change the way people feel about protein by delivering 100% natural and quality products that come with a fully transparent ingredient list. True Protein lacks additives, artificial flavours, sugars and fillers - their supplements are praised for great taste and the health benefits that come without any side effects.

47% more

Organic Sessions

40% more

Users

100+

1st Page Rankings

Sydney College of English

seo

Sydney College of English is the longest-running independently owned English language colleges in Sydney. It is recognised on a global level for its excellence and the success of its students. SCE has more than 30 years of standing reputation in education and represents the first NEAS accredited school in Australia.

72000+ month

Sessions

7.5% average

Conversion Rate

1st Page Rankings

My Muscle Chef

seo

My Muscle Chef is Australia's best ready meals delivery service. Whatever your workout goal is, My Muscle Chef has you covered. Their protein meals can help you build muscle, grow performance and take control over your diet.

1st Page Rankings

274% growth

Organic Sessions

14.4% monthly

PPC Conversion Rate

PROVIDER Plus

seo & ppc

PROVIDER Plus offers individuals and businesses of all sizes NDIS approval quickly and seamlessly. Its team of professional consultants is carefully selected based on their background in Policy, Compliance, and Audit, to ensure they can deliver the highest quality services to clients from a diverse range of industries.

1st Page Keywords

50% increase

Online visibility

160% increase

Organic Traffic

photoboothME

seo

PhotoBoothMe is Sydney’s most creative event solutions company. They deliver premier photography services bound to capture the attention and hearts of clients who are looking for creative entertainment for their special event. Owing to their rich offer, high-quality photographs and captivating prints, they became a leading solution provider for all types of celebrations.

130

Page 1 Rankings

137% increase

Organic Traffic

7.75% monthly

Organic Conversion Rate

Hoselink

seo

Hoselink is Australia’s #1 gardening supplies company. They are 100% Australian owned and operated and are devoted to delivering unmatched watering equipment to their clients Sydney-wide. Operating for 20 years, they managed to grow their customer base and establish long-term relationships with each one of them.

Web Development Process

KICK-OFF & DISCOVERY

DIGITAL STRATEGY

We never begin developing a website without clearly defining a digital strategy that will guarantee its triumph in a highly competitive online arena. What sets the web development team at Green Web Marketing apart from all the others is their rich digital marketing knowledge and their familiarity with search engine demands. We understand that there is no one formula for success – each and every client comes with a unique set of needs and goals. We take into consideration the size and type of their business, industry it operates in, its competition, and a variety of other factors – all in an effort to come up with a solid digital marketing strategy that will skyrocket their website success.

MOCK-UPS

At GWM, we believe that transparency is the best policy – that is why we attempt to include our clients in the web design and development process as much as possible. After we discuss the basic requirements and come up with a possible design solution, our design team creates mock-ups for you to comment on. We focus on the initial design idea we agreed on together, and never make any large changes without consulting with you beforehand. That is why we believe the mock-up analysis is an essential part of the design process, since it allows the client to get the feel of the design and make suggestions that would help us design a website that suits their needs and tastes.

DESIGN

CODING & DEVELOPMENT

Our ultimate goal is to aid your business success – we focus utmost on providing quality of user interface (UI) and user experience (UX), as we know that in order to rise high above the competitors, both aspects have to be top-notch. Once we get final feedback on the mockups we send, our development and design team gets down to coding and development. Our developers are extremely detail-oriented, and you can count on us to write clear lines of code back-end, thus delivering exceptional front-end performance. Our design team will inspect every pixel on the website – as a result, you will get a highly-optimised website that provides seamless user experience.

QUALITY ASSURANCE

The final stage requires a comprehensive review and testing of the website. We manually check each and every link to be certain none are broken and take users to appropriate pages. We inspect every script and form, as well as run a spell-checking form to locate possible typos. Finally, we take advantage of code validators to see whether they follow current web standards. That way we are certain your website delivers satisfactory user experience across all browsers and devices. The website we at GWM create is compatible for both desktop and mobile users – no potential customer will slip through your fingers!

FAQ

What is website development?

Website development is the technical process of building and maintaining websites so they function correctly on the internet. It involves writing the code that powers the website, creating its structure, and ensuring that all features work properly, including page navigation, contact forms, databases, and integrations with other tools or platforms. Website development ensures that a website loads quickly, works on different devices and browsers, and provides a reliable experience for visitors.

What is the difference between website design and website development?

Website design focuses on the visual appearance and user experience of a website. Designers work on aspects such as layout, colours, typography and overall presentation to make the website visually appealing and easy to navigate. Website development, on the other hand, focuses on the technical side. Developers take the design concepts and build the functionality behind them, using coding languages and frameworks to ensure everything operates smoothly. Both design and development are essential parts of creating a professional website.

Why is professional website development important for businesses?

Professional website development helps businesses create a reliable and high-performing online presence. A properly developed website loads faster, functions smoothly, and provides a better experience for visitors. All of that can improve how long users stay on your site and how likely they are to contact your business or make a purchase. A professionally built website can also improve security, reduce technical issues and support digital marketing strategies such as search engine optimisation and online advertising.

What features should a modern business website include?

A modern website should include several key features that support both user experience and business goals, including responsive design to ensure the site works well on mobile devices, fast load times, secure hosting, and clear navigation. Many websites also include contact forms, service pages, blog sections, and integrations with marketing tools such as analytics and email platforms. These features help businesses communicate effectively with visitors while also collecting valuable data to improve marketing performance.

How long does it take to develop a website?

The time required to develop a website can vary depending on the complexity of the project. A smaller business website with a few pages may take several weeks to complete, while larger websites with advanced functionality or ecommerce capabilities may take a few months. The process typically includes several stages, such as planning, design, development, testing and launch. Each stage is important for ensuring the final website performs reliably and meets the business’s goals.

Can website development help improve search engine rankings?

Yes, website development plays an important role in search engine optimisation (SEO). A well-developed website makes it easier for search engines to crawl and understand your content. Technical factors such as site speed, mobile compatibility, clean code and proper site structure all influence how search engines evaluate your website. When these elements are optimised, your website has a stronger foundation for ranking well in search results.

What platforms are commonly used for website development?

There are several platforms and technologies for developing websites, depending on the business’s needs. Content management systems such as WordPress are commonly used because they allow businesses to easily update their content. Other websites may be developed using custom frameworks or eCommerce platforms such as Shopify or WooCommerce. The right platform depends on the project’s goals, the required features, and the business’s long-term growth plans.

Can a website be expanded or updated in the future?

A professionally developed website should be built with flexibility in mind so it can grow with your business. As your company expands, you may want to add new service pages, update content, introduce online booking systems or integrate additional marketing tools. With the right development approach, these changes can be implemented without rebuilding the entire website.

Free Concept Design Let us develop a compelling website for you

Designs created by GWM are 100% unique and tailored to reflect the brand image of our customers.

We operate on a month to month basis because we believe in providing the best value and service and letting the work speak for itself.

If we do not meet our guarantee we will work for free until we do!

If you find an Australian company that provides a better value in terms of work, content creation and result, we'll match it and beat it by 10%.

You can pause your campaign with us at any time, just send us an email.

You will never have to pay any cancellation/exit fee with us.

Everything we do will be shared directly with you, we refuse to hide anything!

Get my free quote

Web Development Process

KICK-OFF & DISCOVERY

DIGITAL STRATEGY

MOCK-UPS

DESIGN

CODING & DEVELOPMENT

QUALITY ASSURANCE

Some of our clients

If you choose to collaborate with us, you can rest assured you will be in good company - check out some of the brands that we work with.

How to Build a Successful eCommerce Website that Converts

Content & backlinks

Suburb pages creation*

Schema markup

Back-end of a Strong eCommerce Website

DATA CONTROL

ON-SITE CODE ADDITION AND EDITING

WEBSITE MANAGEMENT

Success stories

Ben Kierath

"GWM has a genuine passion for you to succeed"

Ziad

"Within a Short Period of Time We Had 18 Keywords on Page #1"

Scott Epp

"We Achieved Both the #1 and #2 Google Ranking for Our Key Search Term"

GWM is Australia's most effective digital marketing agency

We are not only the leading SEO agency in Australia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Google Ads Management

Content Creation

Web Design & Development

Client Testimonials

Ben Kierath

Scott Epp

Ziad

Our design portfolio

Case studies

Increase in No. of Google Ads clicks

Organic sessions growth

Cost per conversion reduction

seo & ppc

Keywords on page #1 of Google

Organic user growth

Organic sessions growth

seo

Keywords on Page #1

PPC revenue growth

Organic revenue growth

seo & ppc

Keywords on Page #1

Organic user growth

Franchise Conversions

seo & ppc

Sessions

Revenue

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

Organic Sessions

Users

1st Page Rankings

seo

Sessions

Conversion Rate

1st Page Rankings

seo

1st Page Rankings

Organic Sessions

Website
Development

Free Concept Design

Let us develop a compelling website for you

How to Build a
Successful eCommerce Website that Converts